Relationship Marketing for better Word of Mouth Marketing for Funeral Professionals
Leveraging exceptional customer service to build long-term relationships for more repeat business & referral calls
With increasing competition from discounted funeral services and lower revenue due to more people opting for direct depositions, turning people into loyal ambassadors for your service is the key to sustainable business success and continued growth in a changing marketplace. It’s more effective. It costs less.
How does it work?
Imagine that after every funeral 2 or 3 attendees became your good will ambassadors and told 2 or 3 other people about the great service you provided. How much would this positive word of mouth mean to your business? What if you were able to turn those original 2 or 3 attendees into 8 or 9? What difference would that make?
Each funeral is an opportunity and audition. When you deliver exceptional service to families you also have an incredible opportunity to turn everybody in attendance into an ambassador for your business.
These new unpaid brand ambassadors will not only use your services in the future but also recommend you to friends, family and others in their network going forward. This word of mouth marketing can lead to exponential growth by introducing you to new clients at every service.
In this 90 minute 3 self contained part course you will learn the principles and programs to be effective in relationship marketing and implement them into your business growth plan.
This program is ideal if your current online or social marketing strategies are not working for you the way you want and you are looking to compliment it with cost-free opportunities to grow your business.
Program Overview
7 days to check it out…risk-free.
Module One
The Principles of Relationship Marketing
Module Two A
Programs to implement inreach marketing
Module Two B
Programs to implement outreach marketing
Module Three
Putting your Plan together
COURSE AUTHOR
DR. JIM CZEGLEDI
For more than 30 years Jim has been speaking professionally. As an ordained minister and National Staff Executive, he helped develop church leaders across the country.
For his doctoral degree he studied the needs and expectations of the Baby Boom generation. This knowledge is the lens through which he understands the generational changes that are affecting, and will continue to disrupt the care industry over the coming decades.
Jim helps care professionals learn how to enhance their people skills to better manage their responses to people in various situations. In short, he teaches people how to be their best when the families they serve are at their worst.
Improved customer satisfaction leads more referrals while increasing the reputation of your facility in the community.
