The word-of-mouth marketing model for more repeat & referral calls
Let’s face it. It’s more efficient and less expensive to have a satisfied group of existing clients out in the community as ambassadors for your services than it is to continually spend your marketing dollars trying to reach strangers.
This is what word of mouth and referral-based marketing is all about.
The #1 way to get referrals is to build rapport with existing client families. The good news is that building rapport is a learnable skill. It’s not a gift that some people have and others don’t. It is a skill that any team can master.
Imagine the return on your investment if every client walked away from their experience with you as an unpaid salesperson for your services!
Instead of marketing at people, market to people using your people care skills.
Jim’s message is simple: rapport leads to referrals. If you are in a care based business you are in the personal relationship business and you need to develop rapport with people in order to drive growth.
This is the key to developing more repeat and referral calls. Just imagine what positive word of mouth will mean to your business?
Client-family and friend referrals lead to:
Higher conversions from inquiry calls
Better reputation in the community
Stronger brand recognition
Turn satisfied customers into loyal brand ambassadors
Attract more referrals and word of mouth business by delivering higher service levels